Of Publishers & Podcasts

Kristina Chin
semi-prose podcast
Katie Jensen
Vocal Fry Studios
Hannah Sung

Studio Theatre

How can publishers best capitalize on the current podcasting trend and integrate audio storytelling into their overall strategy to grow audiences and sell more books? Should publishers focus on leveraging existing podcasts or work to create their own? What are the benefits and challenges for accessing niche audiences through podcasts? Tune into this panel of creators, hosts and producers as they discuss the value and potential of podcasts.