Generating Book Buzz

Preeti Chhibber
Scholastic US
Chris Houston
DK Publishing
Hope Nicholson
Bedside Press
Kara Wark
Bad Girls Book Club


Regardless of the size of your marketing budget, you can create a buzz. The secret is how you go about doing it and how creative you get with your execution. In this session, we’ll explore some of the clever, creative marketing initiatives that have been used to get the reader’s attention. Be inspired by the ideas in this session, and get ready to take away some unique ideas that will fuel your own marketing campaigns.