Schedule

8:15 – 8:45 a.m.: Welcoming Coffee and Registration

Fleck Dance Theatre (207 Queens Quay West)

9:00 a.m. – 9:15 a.m.: Welcoming Remarks

Cynthia Good (Professor Emeritus, Humber College)
Anne McClelland (Book and Periodical Council)

9:15 a.m. – 10:30 a.m.: Keynote Why Serving a Diverse Readership Is the Only Way Forward

Zareen Jaffery (Simon & Schuster)

Never before have more books been available to readers worldwide. Yet there is an understandable call for more inclusive content. How can books be positioned to reach the widest possible audience in an increasingly crowded marketplace? Zareen Jaffery, Executive Editor at Simon & Schuster’s Books for Young Readers (Salaam Reads), shares her experience in publishing and marketing the books she acquires–with insights on ways in which our current publishing environment offers opportunities as well as challenges.
(Sponsored by Simon & Schuster Canada)

10:30 –11:00 a.m.: Morning Break

11:00 a.m – 12:00 p.m.: Breakout Session One

Harbourfront Centre Main Building (235 Queens Quay West)

Genre & Beyond: Publishing, Marketing, Community

Ron Eckel (CookeMcDermid Agency)
Jennifer Hayward (Author)
Nathan Ripley (Author)
Moderator: Malle Vallik (Harlequin)

Genre fiction has always topped the bestseller lists. But with e-books, backlist
titles have grown in popularity as readers discover new writers and new series. With
new readers, each genre shifts as well, emphasizing different character types (women
as victim or as hero?), subjects (has the passion for erotica remained?) and
forms (is fantasy still a series-driven genre?). Join our panel as they explore the
potential and pitfalls of genre publishing and writing.
(Sponsored by HarperCollins Publishers Ltd)

Learning From the Best: A How-To in Award-Worthy Marketing

Kara Carnduff (Penguin Random House Canada)

Nike, Netflix, Wendy’s, Coca-Cola – we often look to these companies as global marketing leaders. But are their strategies, tactics and stunts actually out of reach for the publishing world? Kara Carnduff argues publishing can take cues from outside our industry to build equally enviable marketing campaigns. She’ll use case studies to make a case for better, bigger, smarter marketing campaigns that are actually attainable.
(Sponsored by Penguin Random House Canada)

Publishing Beyond Borders: Global Sales


Liz Gately 
(Liz Gately Book Scouting)
Kevin Hanson
(Simon & Schuster Canada)
Rob Sanders
(Greystone Books)
Moderator: Sue Carter (Quill & Quire)

What makes a certain book appeal to a global audience and how does such a title get discovered? Should publishers determine the international potential of any idea before acquiring new works? How popular are Canadian subjects and writers these days? Our panelists discuss the process of scouting for titles, the logistics of worldwide release and tips on reaching the widest possible audience.

12:00–1:15 p.m.: Lunch

Harbourfront Centre Main Building (Brigantine Room)

1:30–2:30 p.m.: Breakout Session Two

Harbourfront Centre Main Building (235 Queens Quay West)

Bookstores: New Models for Community-Building

Veronica Santiago Liu (Word Up Community Bookshop)
Patricia Massy (Massy Books)
Erin Grittani (Glad Day Bookshop)
Itah Sadu (A Different Booklist)
Moderator: Alex Snider (Queen Books)

Bookstores have always been more than simply places where books are sold. They often operate as community hubs by hosting readings, book-signings, and other literary events. How do current digital and economic realities affect the community-building role of the bookstore? What new models do bookstores employ to engage customers, both in store and online? On this panel, bookstore professionals will reflect on the evolving role of the bookstore, and new strategies to foster thriving book-loving communities.
(Sponsored by HarperCollins Publishers Ltd)

Publishing Aloud: Innovations in Audio Storytelling

Molly Barton (Serial Box)
Nathan Maharaj (Rakuten Kobo)
Ryan McMahon (Indian & Cowboy/Red Man Laughing)
Michael Stover (Audible)
Moderator: Ann Jansen (Penguin Random House Canada)

The past few years have seen a boom in audio storytelling in all forms, with audiobook sales for 2018 estimated at 2.6 billion worldwide. From made-in-Canada podcasts, KOBO audiobooks subscriptions, and the expansion of Audible into the Canadian market to the launch of made-in-Canada audiobooks and emerging audio platforms, it’s fair to say audio content is flourishing. How do book publishers leverage their content for audio? What are the best practices for marketing audio products? What is the best way to boost discoverability for this type of content? Our panelists discuss the new business, marketing and editorial models for all things audio. Hear, Here!
(Sponsored by Penguin Random House Canada)

Is This the Golden Age of YA?

Zareen Jaffery (Simon & Schuster)
Alice Moore (Toronto Public Library)
Sarah Raughley (Author)
David Alexander Robertson (Author)
Moderator: Serah-Marie McMahon (Type Books)

In 2017, Juvenile (including Young Adult) was the bestselling genre in Canada, with a 40% share of total print books sales. Does this mean we are in the Golden Age of YA, and what can we learn from this recent success? What are the potentials and limitations of YA in engaging with a diversifying, tech-savvy generation of readers? Authors, publishers, editors and librarians will share their thoughts on these thrilling times for Young Adults books, and on the future of the genre.

2:45–3:45 p.m.: Breakout Session Three

Harbourfront Centre Main Building (235 Queens Quay West)

Learning From the Best: A How-To in Award-Worthy Marketing

Kara Carnduff (Penguin Random House Canada)

Nike, Netflix, Wendy’s, Coca-Cola – we often look to these companies as global marketing leaders. But are their strategies, tactics and stunts actually out of reach for the publishing world? Kara Carnduff argues publishing can take cues from outside our industry to build equally enviable marketing campaigns. She’ll use case studies to make a case for better, bigger, smarter marketing campaigns that are actually attainable.
(Sponsored by Penguin Random House Canada)

Hot New Models

Molly Barton (Serial Box)
Eric Obenauf (Two Dollar Radio)
Megan Reid (FX Networks)
Moderator: Diane Davy (Castledale)

While most publishers continue to concentrate on tried and true publishing categories, there are a few that are thinking out of the box and disrupting the scene. Hear our panel talk about what they’ve seen and what they’ve done to expand the model and explore the world of new publishing possibilities.
(Sponsored by HarperCollins Publishers Ltd)

Storytelling Across Mediums

d’bi.young anitafrika (Author)

As a poet, playwright, publisher and performer, the innovative artist will show how compelling stories can be told in many ways. Addressing issues of gender, sexuality, race, class and the human experience, and incorporating performance elements and her own writing, d’bi will encourage publishers and writers to push the boundaries, explore alternative forms and listen to provocative and creative voices.

3:45–4:15 p.m.: Afternoon Refreshment Break

Fleck Dance Theatre (207 Queens Quay West)
(Sponsored by Harlequin)

4:15–5:15 p.m.: Closing Panel – Publishing as an Act of Resistance

Fleck Dance Theatre (207 Queens Quay West)

Chelene Knight (Author)
Ryan McMahon (Indian & Cowboy/Red Man Laughing)
David Molenhuis (Between the Lines)
Moderator: Lisa Charleyboy (CBC’s New Fire)

What is the role of publishing in an age of political and social unrest? Donald Trump is president of the United-States. Dystopian novels like George Orwell’s 1984 and    Margaret Atwood’s The Handmaid’s Tale are back on the bestseller list. Rights for immigrants are under threat. And yet this is also the time of Black Lives Matter, #MeToo, grassroots protest and ground-up, youth-led social transformation. As publishers, creators and booksellers, what is our role in engaging with this current climate and culture? Can publishing be an act of resistance? Our panelists discuss the unique challenges and possibilities of publishing in perilous times.

5:15–5:30 p.m.: Closing Remarks

Fleck Dance Theatre (207 Queens Quay West)

Cynthia Good (Professor Emeritus, Humber College)
Christen Thomas (Book and Periodical Council)